Should you buy a .xxx extension? – Here’s what we think

xxx for smut patrol

 

.xxx pic for Smut Patrol.com

 

The question is a good one, should you buy a .xxx extension for your new porn site?

This question came to our minds just the other day, when XBIZ ran a small article about ICM Registry, and how they were planning to raise the prices for .xxx domains and other extensions like it, such as .sex, .porn., etc.

As we read through the article, it made us wonder if buying a .xxx domain was even worth it?

Our immediate thought? No.

Before we get into that, let us start by saying that this post is really meant for the “newer” webmaster.

Anyone who just got the idea to jump into adult or anyone who is just looking to get a different domain than the more traditional .com, .net, .org and so on.

So, before we move on, let us give you a little background. Back in 2011, ICANN or the Internet Corporation for Assigned Names and Numbers voted to allow a vast amount of new and exciting domain endings. Like the .xxx domain extension you’re thinking of buying.

If you’re wondering who ICANN is, they’re the nonprofit group that assigns addresses to Internet service providers. (That’s the “ICANN fee” you see when you’re just about to buy a domain.)

Since this vote and the subsequent follow through, several interesting domain extensions have been born and as such, they have been bought and developed into full-fledged web presences.

The original buzz for this domain extension idea was that marketers felt that the internet was “flooded” with .com’s and in a lot of ways that is in fact very true but is that really a problem?

What some of these “gurus” call over saturation, we call normalization. I mean, really, think about it; when you type in a domain name into your search bar, even if you can’t remember the extension, what do you put in?

We’d be willing to be bet, that it’s more than likely a .com that you’re typing in. You may not even know what the .com means but you do know that for the majority of your life, that’s what you’ve always entered.

Hundreds, probably literally millions of others are the exact same way.

So, to answer your question, should you buy a .xxx extension, we say no and here are our reasons as to why.

Reasons not to buy a .xxx or other new domain extension:

1) They’re not the “norm”.
This is the exact thing that marketers say is the very reason you should consider getting this extension. It’s helps with branding and if you’re a much bigger company or organization, we agree. However, if you’re a newer webmaster/blogger, stay with what you and hundreds of others know, .com and .net.

2) They cost too much!
They’re expensive! In that XBIZ article that we mentioned earlier, the entire article was dedicated to the fact that ICM Registry was planning to raise their price for these extensions soon! While they never mention price, they did mention a leading competitor; Godaddy.com, which allows the purchase of these types of extensions, currently, a .xxx domain will run you $99.00 and ICM states that they will remain “competitive”. That means you can expect to pay a similar price or perhaps just a little more for that extension.

3) You can pay less for .com’s.

If you pay for a .com or .net, you will only pay 10-12 dollars for a one year purchase through different registrars like Godaddy, Namecheap, or Hostgator etc. (You can even search for coupons online and save even more!)

4) No different treatment in the search engines.

Google has said that they will not give any preferential treatment to different domain extensions or TLD’s. You can learn more here. With no extra love in the SERPS, why bother?

5) None of the other cool kids are doing it!

The majority of major porn sites in existence today, use a .com extension. Yes, you’re trying to differentiate but going with a “.xxx” isn’t going to help you beat out Pornhub or other giants.

We could go on but honestly, we think we’ve hit the nail pretty well on the head here. The question was; should you buy a .xxx extension?

In our opinion, the answer is a resounding no.

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